The Formula: How Rogues, Geniuses, and Speed Freaks Reengineered F1 into the World's Fastest-Growing Sport—A High-Octane History of Formula 1's Rise in ... Racing Culture, and Engineering Marvels

by Joshua Robinson

As the Ferrari biographer Brock Yates put it, Enzo had been the first to understand the most important rule of selling old-world taste in the United States: “Treat an American like a hick and you’ll own him for life.”