Sold by street pedlars, the Venustà was not aimed at gentlemen or their wives and daughters (who would hardly be wandering the streets) but at women like the contadina, working women who were out selling wares, or female servants shopping in the bustling piazzas.6 The opening poem may have been recited or perhaps sung to music, to drum up trade: Ladies who wish to be fair, This book will fulfil your desire. Skin rosy and white is your prayer, A glow like the sun you’ll acquire! These things won’t seem modish or fake, But will give you a natural look. So many secrets to make, All these tips
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