Together with her best friend Aminatou Sow, journalist Ann Friedman coined “Shine Theory” as an actionable solution. In a beloved 2013 piece for The Cut, Friedman advised, “When you meet a woman who is intimidatingly witty, stylish, beautiful, and professionally accomplished, befriend her. Surrounding yourself with the best people doesn’t make you look worse by comparison. It makes you better… True confidence is infectious.”
