Studies have shown that people perceive information as more believable when presented in easy-to-read fonts and/or easy-to-understand speech styles. A crowd favorite is rhyme. In contemporary studies of the so-called rhyme-as-reason effect, researchers found that participants generally rate the phrase “woes unite foes” as more truthful than “woes unite enemies” and “misfortunes unite foes,” even though they all mean the same thing.
