Tom Mould explained that while memorable phrasing might not make information more accurate, it does make it more powerful because of how “transportable” language is. “They say stories transport people into the story world, but also, narratives are incredibly transportable themselves,” he said. You can easily tote along catchy proverbs like “woes unite foes” or “haters are my motivators” and use them in all kinds of situations, like a semantic Swiss Army knife. Stories work the same way. “You can rip a story out of its context and retell it in other places,” said Mould. You can’t do this with
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