A vast amount of research has been conducted into the effects of the big A.I. algorithm platforms (Facebook, Twitter, YouTube, etc), and the consensus emerging among researchers paints a dystopian picture. Jaron Lanier’s influential book, Ten Arguments For Deleting Your Social Media Accounts, summarises the research and what it means for us. Lanier argues that these new media forms statistically boost negative aspects of human neurology: “society has darkened a few shades as a result”.