Consider, for example, the notion of a corporation or big firm. It’s an entity that features often in stories on jobs, in which the frame is perhaps “job creation” or “job loss”. The corporation is the creator of jobs, the “engine of productivity”, etc, within that frame. Now consider the frame favoured by, say, Noam Chomsky: corporations as unaccountable private tyrannies. Both frames (corporations as job creators and corporations as private tyrannies) might be more or less “supported by the facts” – they’re both “true” in that sense. But, of course, they invoke two very different sets of
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