Rhetoric like this works best if it contains at least a small element of truth. Who can possibly refute the claim that some “metropolitan” types mock Daily Mail readers? With repetition and reinforcement, the irrefutable small “truth” becomes the main focus – the primary frame through which we perceive the larger issue. But it’s not an accurate or honest representation of the issue. It’s like a small stain on the corner of a large carpet – you don’t even notice the stain unless somebody points it out. But if you repeatedly focus on the stain, it may become an obsession – your primary mental
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