As Jaron Lanier puts it, “This is an epochal development. The version of the world you are seeing is invisible to the people who misunderstand you, and vice versa”. It isn’t pluralist – it’s metaphoric narrowness, but everyone is getting a different form of narrowness, shaped to their monitored online proclivities. As a final word, Lanier warns us that this reduced awareness of other people’s mediatised worldviews leads ultimately to social division and conflict.