Richard Lawrence

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Take, for example, newspaper headlines. Often, they consist of a mixture of metaphor and abstraction (as in the example illustration – an “establishment” [abstraction] “on the rack” [metaphor]). From these we construct a representational “reality” of sorts – courtesy of frames in our brains. But we’re generally not aware of our own creative role in this.
Lazy Person's Guide to Framing: Decoding the News Media
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