In the world of Web site comment sections, rabid fans are often called fanboys. It is Internet slang for obsessive fandom. The term originated at a comic book convention in 1973 as the title of a fan-made magazine about Marvel comics, but in recent years it mutated into a soft insult that can be applied to anyone who goes out of his way to tell others about his love for . . . stuff. When someone writes a dozen paragraphs online defending his favorite thing or slandering a competitor, he is quickly branded as a fanboy. Fanboyism isn’t anything new, it’s just a component of branding, which is
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