You Are Not So Smart: Why You Have Too Many Friends on Facebook, Why Your Memory Is Mostly Fiction, and 46 Other Ways You're Deluding Yourself

by David McRaney

For human ladies, a tux on a man who owns a private jet and three homes in Italy creates a powerful set of supernormal releasers. Most women wouldn’t hook up with a man who looks like the Crypt Keeper, but if he owns a publishing empire or a fortune equivalent to the gross domestic product of a small country, some will. For human guys, symmetry, big breasts, wide hips, narrow waists, lustrous hair, and voluptuous lips add up to a powerful supernormal releaser. Most men wouldn’t have sex with a plastic corpse, but the strength of RealDoll sales over the years shows some will. Both of these examples are the human equivalent of those sexy beer bottles.