A great example of how potent a force your unconscious can be was detailed by researchers Chen-Bo Zhong at the University of Toronto and Katie Liljenquist at Northwestern University in a 2006 paper published in the journal Science. They conducted a study in which people were asked to remember a terrible sin from their past, something they had done which was unethical. The researchers asked them to describe how the memory made them feel. They then offered half of the participants the opportunity to wash their hands. At the end of the study, they asked subjects if they would be willing to take
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