You Are Not So Smart: Why You Have Too Many Friends on Facebook, Why Your Memory Is Mostly Fiction, and 46 Other Ways You're Deluding Yourself

by David McRaney

Much of what you think, feel, do, and believe is, and will continue to be, nudged one way or the other by unconscious primes from words, colors, objects, personalities, and other miscellany infused with meaning either from your personal life or the culture you identify with.