Men are easy to manipulate thanks to having fewer metrics by which they judge potential mates, and thus advertising has long been preying on their tendencies. Women will buy products in an attempt to become the impossible goal. Men will buy products in an attempt to mate with the impossible goal. Sexy and sexist advertising can kill two birds with one stone. Advertisers use genetic freaks with abnormal symmetry, lit by professionals, altered by makeup artists, and finished off with Photoshop until they are nothing more than realistic cartoons—just like a RealDoll.
