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main conclusion should not be surprising to anyone who has read this far into the book: participation rates jump when enrollment is easy. Holding a seminar to explain the plan helps; having the forms there to fill out helps even more. (Have we mentioned that channel factors matter?) The most effective way to increase enrollment in a Save More Tomorrow plan is to combine it with automatic enrollment.
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Nudge: Improving Decisions About Health, Wealth, and Happiness
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