Yuri Martins

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The cashew problem is not only one of temptation. It also involves the type of mindless behavior we discussed in the context of inertia. In many situations, people put themselves into an “automatic pilot” mode, in which they are not actively paying attention to the task at hand. (The Automatic System is very comfortable that way.)
Nudge: Improving Decisions About Health, Wealth, and Happiness
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