Yuri Martins

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As for information and educational campaigns, one of the main lessons from psychology is that it is impossible for such programs to be “neutral,” regardless of how scrupulously designers try to achieve that goal. So to put it simply, forcing people to choose is not always wise, and remaining neutral is not always possible.
Yuri Martins
Choosing is not always good. Neutrality not always possible.
Nudge: Improving Decisions About Health, Wealth, and Happiness
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