Omnipresence is yet easier for digital products, where all that’s needed is a download or the quick flash of an advertisement across a browser screen. Less than half of Apple’s revenue comes from North America.13 Slightly more than half of Alphabet’s revenue is international.14 The same holds for Tesla.15 Cities are engines of creativity because we create in community. We are spurred by competition. We need to find the colleagues and the friends and the competitors and the antagonists who unlock our genius and add their own.
