‘One of the big things the Situationists talked about was détournement – it’s a French word that means taking an existing situation, and in a deft, judo-like move, creating a feedback loop that destroys it. So you’re a culture jammer and you’re facing Nike, which is a massive corporation that has all kinds of power on its side. But because you’re fleet of foot, and nimble, you grab them and throw them on the mat with a beautiful, aesthetic, intellectual tour de force that somehow outwits them.’
