Antonio Pelaez Barcelo

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Sales trainers, take note. This five-minute reading exercise more than doubled production. The stories made the work personal; their contents made it purposeful. This is what it means to serve: improving another’s life and, in turn, improving the world. That’s the lifeblood of service and the final secret to moving others.
To Sell is Human: The Surprising Truth About Persuading, Convincing, and Influencing Others
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