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Antonio Pelaez Barcelo
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To Sell is Human: The Surprising Truth About Persuading, Convincing, and Influencing Others, by Daniel H. Pink

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Perspective-taking seems to enable the proper calibration between the two poles, allowing us to adjust and attune ourselves in ways that leave both sides better off.
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To Sell is Human: The Surprising Truth About Persuading, Convincing, and Influencing Others
To Sell is Human: The Surprising Truth About Persuading, Convincing, and Influencing Others
by Daniel H. Pink
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