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Antonio Pelaez Barcelo
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To Sell is Human: The Surprising Truth About Persuading, Convincing, and Influencing Others, by Daniel H. Pink

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Today, both sales and non-sales selling depend more on the creative, heuristic, problem-finding skills of artists than on the reductive, algorithmic, problem-solving skills of technicians.
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To Sell is Human: The Surprising Truth About Persuading, Convincing, and Influencing Others
To Sell is Human: The Surprising Truth About Persuading, Convincing, and Influencing Others
by Daniel H. Pink
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