This strategy of announcing a schedule to inspire quality works at different scales. It could be as small as an aspiring screenwriter setting up a date with a cinema-savvy friend to read through the first draft of a script. Or something as large as an entrepreneur publicizing a release date for a new product. There are few things we value more than the esteem of our fellow humans. Announcing a schedule for your work hijacks this quirk of our species’ evolution to sharpen our focus on producing the best work possible. ATTRACT AN INVESTOR
