As the twentieth century progressed, this visible-activity heuristic became the dominant way we began thinking about productivity in knowledge work. It’s why we gather in office buildings using the same forty-hour workweeks originally developed for limiting the physical fatigue of factory labor, and why we feel guilty about ignoring our inboxes, or experience internalized pressure to volunteer or “perform busyness” when we see the boss is nearby. In the absence of more sophisticated measures of effectiveness, we also gravitate away from deeper efforts toward shallower, more concrete tasks that
...more