Prequel: An American Fight Against Fascism

by Rachel Maddow

Henry Ford’s antisemitism was rank, and it was unchecked. He spewed it freely in private tirades among friends, family, close business cohorts, newspaper reporters, or pretty much anybody within earshot. He lectured his sometimes-weary auditors in the Ford Motor Company offices, in private chats, in interviews, at dinners, even on camping trips. Ford “attributes all evil to Jews or to the Jewish capitalists,” a close friend wrote in his diary after witnessing a late-night, round-the-campfire diatribe. Ford whined about “New York Jews” and railed about “Wall Street Kikes.” He even ordered his engineers to forgo the use of any brass in his Model T automobile, calling it “Jew metal.”

the last Friday in August, when Congress rushed through Roosevelt’s $5 billion “Total Defense” package to fund the building of a navy capable of defending two oceans,

1940

tried-and-true copywriting formulas he invented back in the 1930s, like Picture—Promise—Prove—Push: “You start by painting a word picture of what the product or service will do for the reader. Then promise that the picture will come true if the product is purchased. Offer proof of what the product has done for others. Finally, end with a push for immediate action.” Henry

the Nazi game plan aimed to disunite the United States by tearing at the weakest political and cultural seams in American society: the divide between haves and have-nots, fear and hatred of immigrants, white supremacist race hate, and antisemitism.