The 1980s had been a devastating period for the church’s reputation, with Hubbard’s disappearance and eventual death, the high-profile lawsuits, and the avalanche of embarrassing publicity. Miscavige hired Hill & Knowlton, the oldest and largest public relations firm in the world, to oversee a national campaign. The legendarily slick worldwide chairman of Hill & Knowlton, Robert Keith Gray, specialized in rehabilitating disgraced dictators, arms dealers, and governments with appalling human-rights records. As representatives of the government of Kuwait, Hill & Knowlton had been partly
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