The worst thing you could do for a launch is to open your movie without letting anyone know. A much better thing is to tell a story. The story unfolds like this… An early look at the future. In the first mention of your upcoming launch, you don’t want to give all the details away; it’s usually better to start with a simple heads-up. You want to say something like this: “Hey, I’m working on something interesting. It’s going to be a big deal when it’s finished, but for now I’m just letting you know that it’s coming down the line.” The goal is to slowly
