If you’re not sure where to spend your business development time, spend 50 percent on creating and 50 percent on connecting. The most powerful channel for getting the word out usually starts with people you already know. • If you build it, they might come…but you’ll probably need to let them know what you’ve built and how to get there. • When you’re first getting started, say yes to every reasonable request. Become more selective (consider the “hell yeah” test) as you become more established. • Use the One-Page Promotion Plan to maintain a regular schedule of connecting with people as you also
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