Ben Stafford

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as you build a community of loyal customers, you’ll know well in advance what to make for them and how likely you are to be successful without investing a lot of money. In fact, the more you understand how your skills and knowledge can be useful to others, the more your odds of success will go up.
The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future
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