The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future

by Chris Guillebeau

THE NIGHT BEFORE 22.Clear as much email as possible in addition to any other online tasks so you can focus on the big day tomorrow. 23.Write a strong launch message to your lists of readers, customers, and/or affiliates. 24.Prepare a blog post and any needed social media posts (if applicable). 25.Set two alarm clocks to ensure that you’re wide awake and available at least one hour before the scheduled launch. THE BIG MORNING 26.Schedule your launch time to suit your audience, not you. All things being equal, it’s usually best to launch early in the morning, East Coast time. 27.Soft launch at least ten minutes early to make sure everything is working. It’s better for you to find the problems than to have your customers find them! 28.Write the first three to five buyers to say thanks and ask, “Did everything go OK in the order process?” (Side benefit: These buyers are probably your biggest fans anyway, so they’ll appreciate the personal check-in.) 29.As long as it’s possible, send a quick personal note to every buyer in addition to the automated thank-you that goes out. (If it’s not possible every time, do it as often as you can.)