Thirty-Nine-Step Product Launch Checklist Note: Every product launch is different. Use these steps as a guideline to your own. Often by adding one or two steps you would otherwise leave out, you’ll get a significant increase in sales. THE BIG PICTURE 1.Ensure that your product or service has a clear value proposition.*1 What do customers receive when exchanging money for your offer? 2.Decide on bonuses, incentives, or rewards for early buyers. How will they be rewarded for taking action? 3.Have you made the launch fun somehow? (Remember to think about non-buyers as well
