Does the project produce an obvious product or service? • Do you know people who will want to buy it? (Or do you know where to find them?) • Do you have a way to get paid? Those questions form a simple baseline evaluation. If you don’t have a clear yes on one of them, go back to the drawing board. Let’s assume, however, that you can answer yes to all of them but know you can’t pursue five big projects at one time. In that case, you’ll need some method of evaluation. Here’s one option: the decision-making matrix. In this matrix, you’ll list your ideas in the left-hand column and then score them
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