It’s Not (All) About the Sales The goal of a good launch is not just to convert as many prospects as possible; it’s also to preserve your relationship with other prospects and increase your influence. The reason this is important is because you don’t want to hammer people too hard; it’s better to build relationships over time. Some people will always complain whenever you sell anything at any price. There’s nothing you can do about that attitude, so just accept it and don’t cater to those people. But you do want to pay attention to your broader base. What are they saying about you? How do they
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