The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future

by Chris Guillebeau

Become Your Own Publisher Follow these steps to enter the information publishing business. Each step can be made more complicated, but they all relate to this basic outline. 1.Find a topic that people will pay to learn about. It helps if you are an expert in the topic, but if not, that’s what research is for. 2.Capture the information in one of three ways: a.Write it down. b.Record audio or video. c.Produce some combination of a and b. 3.Combine your materials into a product: an e-book or digital package that can be downloaded by buyers. 4.Create an offer. What exactly are you selling, and why should people take action on it? Learn more about offers in Chapter 7. 5.Decide on a fair, value-based price for your offer. For pricing guidelines, see Chapters 10 and 11. 6.Find a way to get paid. PayPal.com is the most ubiquitous method, with the ability to accept payment from users in more than 180 countries. Other options are available if you want more flexibility.* 7.Publish the offer and get the word out. For an overview of hustling, see Chapter 9. 8.Cash in and head to the beach! (This step may require further effort.) * You can find a review of several different payment options in the online resources at 100startup.com.