Wondering what the objections to your offer will be? They fall into two categories: general and specific. The specific objections relate to an individual product or service, so it’s hard to predict what they might be without looking at a particular offer. General objections, however, come up with almost any purchase, so that’s what we’ll look at here. These objections usually relate to very basic human desires, needs, concerns, and fears. Here are a few common ones: • How do I know this really works? • I don’t know if this is a good investment (and/or I’m not sure I have the money to spare). •
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