THE BIG PICTURE 1.Ensure that your product or service has a clear value proposition.*1 What do customers receive when exchanging money for your offer? 2.Decide on bonuses, incentives, or rewards for early buyers. How will they be rewarded for taking action? 3.Have you made the launch fun somehow? (Remember to think about non-buyers as well as buyers. If people don’t want to buy, will they still enjoy hearing or reading about the launch?) 4.If your launch is online, have you recorded a video or audio message to complement the written copy?
