The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future

by Chris Guillebeau

MONEY MATTERS 17.Set a clear monetary goal for the launch. How many sales do you want to see, and how much net income? (In other words, what will success look like?) 18.Advise the merchant account or bank of incoming funds.*2 19.Create a backup plan for incoming funds if necessary (get an additional merchant account, plan to switch all payments to PayPal, etc.). 20.Can you add another payment option for anyone who has trouble placing an order? 21.For a high-priced product, can you offer a payment plan? (Note: It’s common to offer a slight discount for customers paying in full. This serves as an incentive for customers who prefer to pay all at once while providing an alternative for those who need to pay over time.)