OMG, HERE IT IS! The message is: “It’s finally here, everyone has been waiting, and now we’re ready to go.” This communication tends to be shorter than the others because if you’ve done your job right, many buyers are already prepared to purchase. Here’s where you open the gates to the hordes…or at least that’s what you hope will happen. In this message you send them a link (or give them another way to purchase) and encourage them to take action.
