Offer Construction Project MAGIC FORMULA: THE RIGHT AUDIENCE, THE RIGHT PROMISE, THE RIGHT TIME = OFFER YOU CAN’T REFUSE BASICS What are you selling? _______ How much does it cost? _______ Who will take immediate action on this offer? _______ BENEFITS The primary benefit is _______ An important secondary benefit is _______ OBJECTIONS What are the main objections to the offer? 1. 2. 3. How will you counter these objections? 1. 2. 3. TIMELINESS Why should someone buy this now? What can I add to make this offer even more compelling?
