When I launched my membership program, I decided to start with some beta testers. I invited a hundred of my top prospects to try it out for the first two months before I opened membership…but I didn’t send them an email invite. Instead, I sent a hostage letter in a brown paper bag—folded and taped. People really got a kick out of it, and it worked! The letter led to a sales page with a personal video invite from me. —Alyson Stanfield, Art Biz Coach
