An early look at the future. In the first mention of your upcoming launch, you don’t want to give all the details away; it’s usually better to start with a simple heads-up. You want to say something like this: “Hey, I’m working on something interesting. It’s going to be a big deal when it’s finished, but for now I’m just letting you know that it’s coming down the line.” The goal is to slowly build anticipation for what eventually will be available for purchase.
