The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future

by Chris Guillebeau

PROMOTION (CAN BE DONE ON THE DAY OF LAUNCH OR BEFORE) 30.Most important: Ask for help spreading the word. Many readers, prospects, and acquaintances will help by telling their friends and followers, but you have to ask them. 31.Write to affiliates with a reminder about the new offering. 32.Write to journalists or media contacts, if appropriate. 33.Post on Twitter, Facebook, LinkedIn, and any other social networks you already participate in. (It’s not usually a good idea to join a new network just to promote something.) FOLLOW-UP (DO THIS IN ADVANCE) 34.Write the general thank-you message that all buyers will receive when purchasing. 35.If applicable, write the first message for your email follow-up series that buyers will receive. 36.Outline additional content for future communication and plan to schedule it after you recover from the launch.