INSTITUTE A NEW UPSELL. Adding a good upsell offer—or several—is probably the easiest and most powerful strategy you can use to ramp up your average order size. Some business owners are initially apprehensive about upsells, not wanting to apply a high-pressure or “sleazy” technique. But a good upsell isn’t sleazy at all; it’s contextually appropriate and inspires appreciation from customers. “Wow, thanks for the offer!” is a common response. Think about going to a restaurant where you hadn’t planned on eating dessert, but the waiter’s recommendation of the chocolate bread pudding is so
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