The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future

by Chris Guillebeau

THE BIG MORNING 26.Schedule your launch time to suit your audience, not you. All things being equal, it’s usually best to launch early in the morning, East Coast time. 27.Soft launch at least ten minutes early to make sure everything is working. It’s better for you to find the problems than to have your customers find them! 28.Write the first three to five buyers to say thanks and ask, “Did everything go OK in the order process?” (Side benefit: These buyers are probably your biggest fans anyway, so they’ll appreciate the personal check-in.) 29.As long as it’s possible, send a quick personal note to every buyer in addition to the automated thank-you that goes out. (If it’s not possible every time, do it as often as you can.)