The most important thing Brian says here is in the last paragraph: “It’s not market share; it’s share of the customer.” Like many of the people in this book, Brian doesn’t spend much time worrying about what other people are doing—he worries about improving his customers’ lives through helpful services. As a result, he gets paid over and over again.
Need to make a one stop shop. The time spent on the site will be its own advertising. And it is cognatively easier on the customer if they know theu can get what they need rather than wasting time checking
