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Ironically, people who pay for high-end products tend to be better customers all around. “Low-paying buyers are the worst,” one business owner who sold a broad range of products at different prices told me. “We have far more complaints from people who pay $10 and expect the world than from those who pay $1,000.”
The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future
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