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Even though there are few products, there is always a range of prices and options. You can buy the latest iGadget or computer at the entry level (which, knowing Apple, isn’t cheap), one or more midlevels, or one “superuser” high-end level. The leadership team at Apple—and anyone using a similar model—knows that this kind of pricing allows the company to earn much more money than it otherwise would. This
John
Eveerlane employees a similar model
The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future
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