Jason noticed that people of various backgrounds were attracted to the Paleo lifestyle but weren’t sure they could devote much of their time to planning for it. Thus the opportunity: Provide a comprehensive resource that “gave them the fish” (no pun intended, although Paleo followers do eat a lot of fish) by telling them exactly what to buy, cook, and eat each week. Jason started Paleo Plan, a one-man business, in three weeks with $1,500. Within a year, the business grew to earn recurring income of more than $6,000 a month, requiring a grand total of two hours’ work to update the site each
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