Many businesses are modeled on the idea that customers should come back to the kitchen and make their own dinner. Instead of giving people what they really want, the business owners have the idea that it’s better to involve customers behind the scenes…because that’s what they think customers want. It’s all the fault of the old saying: “Give a man a fish and he’ll eat for a day. Teach a man to fish and he’ll eat for a lifetime.” This might be a good idea for hungry fishermen, but it’s usually a terrible idea in business. Most customers don’t want to learn how to fish.
People dont wanft to learn how to get an education, the want to get an education.
people dont ant to learn how to live with zero waste, they want to live with zero waste.

